A recent survey has pointed out that most of the visitors come to your website via Search Engine Machines like Google, Yahoo and Bing. The higher your page rank is, the nearer to the top of Search Engine Machines your website stands; then the more well-known your website becomes and the more benefits you gain. Hence, it is essential to improve your page rank on Search Engine Machines, which can only be done with Search Engine Optimization (SEO).
SEO consists of numerous tips and tricks involved in both technical and non-technical skills with a view to improving your page rank. You may think that codes, flash and images are not significant at all as they make no direct influence on visitors. In fact, all of those things play an important role in optimizing Search Engine Machines.
The mechanism of Search Engines is implemented by special robot programs called ‘spiders’ or ‘crawlers’, which are responsible for making a keyword list based on the ‘spider crawling’ process. These robots will run through a website and its on-page links and remember how many times the webpage is searched by viewers, then return to that website in the period of one or two months. The results will be kept in the Search Engine Machines’ index and updated periodically to reflect the web’s changes. Therefore, the more frequently your website is searched, the more visits spiders pay to it, which increases the tendency for your site to be included in the search results.
Understanding the importance and mechanism of SEO, XIPAT experts know how to apply appropriate techniques to improve your web pages effectively by:
- Neat codes with uniquely competitive keywords
- Friendly design interfaces
- Optimized links (both on-page and external URLs)
- Webmaster account registration
- XML sitemaps
- Etc…
For us, the philosophy of success lies in how much people knows about you and how much you satisfy them